Book & Smile · Private Concierge & Personal Assistant · Paris
Your private concierge
in Paris.
Discreet personal, executive and lifestyle assistance for international clients. From everyday arrangements to complex requests, Book & Smile takes care of the details so you can focus on what matters.
Paris · France · International Clients · English & French
Paris is easier when someone reliable is handling the details.
Your time is valuable. Whether you are visiting Paris, managing a business, settling in for a season, hosting important guests or simply need someone you can trust on the ground, Book & Smile provides discreet assistance tailored to your needs.
You ask. We handle it.
Four services. One trusted point of contact.
What we handle
01 — Personal
Personal Assistance
Personal support for the things that require time, organisation or local knowledge — reservations, appointments, shopping & sourcing, deliveries, personal errands, special requests.
Personal Assistant in Paris
02 — Executive
Executive Assistance
Support for executives, entrepreneurs and international professionals — meeting arrangements, travel coordination, business logistics, event organisation, guest management, local representation.
Executive Assistant in Paris
03 — Lifestyle
Lifestyle Concierge
Access and assistance for everyday life in Paris — restaurants, cultural experiences, events, shopping, wellness, bespoke experiences.
Lifestyle Concierge in Paris
04 — Travel & Events
Travel & Events
Planning and coordination for Paris and beyond — itineraries, private experiences, transportation, events, VIP guest coordination, special occasions.
Travel & Events in ParisThe Book & Smile difference
One trusted point of contact in Paris.
Instead of a driver, a restaurant contact, an assistant, someone for errands, someone to organise an event and someone to fix a problem — you have Book & Smile. One number. One person. Consider it handled.
Paris Fashion Week
A Fashion Week concierge, run by people who live here.
Who we serve
Designed for people who value their time.
International Executives
When your schedule doesn't allow you to manage every detail yourself.
Entrepreneurs & Business Owners
When Paris requires someone on the ground you can trust.
International Visitors
When you want to experience Paris without dealing with the logistics.
Families & Private Clients
When everyday life requires discreet and reliable assistance.
Clients worldwide
Open every day. Paris handled, whatever your time zone.
Our clients brief us from home, weeks before they land. 8:00 – 20:00 Paris time for new requests; 24/7 for members.
How we work
One-off assistance, or a monthly private assistant.
A single request handled end to end, or ongoing assistance at three levels — Essential, Executive and Private Office. No hourly billing, no ticketing. One point of contact.
The standard
Discretion is the operating norm.
NDA by default
Confidentiality agreements are signed by default for any client who requests them — and observed rigorously in their absence.
One interlocutor
You never repeat yourself. One bilingual person owns every request from instruction to completion.
Written follow-through
Every request is acknowledged, tracked and closed in writing. Nothing is left open.
The founder
A person, not a platform.
Book & Smile was founded by Michel Zollo — a bilingual professional trained in visa administration and formerly of INSEAD's administrative staff in Fontainebleau. Years of serving international executives, diplomats and families taught one lesson: what clients value most is the certainty that when they ask, it is handled.
About Book & Smile
FAQ
Questions, answered directly
What does a Book & Smile personal assistant handle?
Personal, executive and lifestyle matters in France: appointments, reservations, errands, business logistics, guest management, events and the requests that fit no category — handled by one named, bilingual person.
Do you work in English?
Entirely. Native French and fluent English — you instruct in English, everything France-facing happens natively in French.
How does the engagement work?
One-off assistance for a single request, or monthly membership (Essential, Executive, Private Office). Terms are defined in a private consultation.
How is confidentiality handled?
NDA by default for any client who requests one, a single named person on your file, and no client is ever named — publicly or privately.
Consider it handled.
One trusted point of contact in Paris. Request a private consultation.
Request a Private Consultation